Infographic: Almost 60 percent of social gamers play with their friends

And the other 40 percent play with complete strangers. Alright, that's not true, but any update on the FarmVille fan page says otherwise. According to an infographic thrown together by Rounds, a Facebook video chat app, and research firm Column Five Media, nearly 60 percent of North American social gamers play with their friends. From there, just 33 percent play with their siblings and 25 percent play with parents and spouses.

You could infer from this data that a large percentage of social gamers either play with others they've met through games on Facebook or another social network, or that they play alone. But considering that would cost an enormous amount of money, we're going with the former. Ultimately, this data speaks to either players making friends out of necessity or that true connections are forming through social games.

The infographic goes on to say that there are 100 million social gamers in North America, which sounds about right given recent estimates. (That's about a third of everyone in the U.S.) A fraction of that, 26 million, are playing mobile social games. Though, that can easily be attributed to smartphones still perceived and priced as luxury devices.

Citing sources such as The New York Times and and MIT, this infographic drives one major point home: Social gaming is the fastest growing and evolving genre in the history of video games, and we're just getting started. Check out the whole infographic below:

Facebook Discover New Games Sidebar: Viral games discovery returns

The Facebook teams have been hard at work developing a way to bring games discovery back to Facebook since November, if not farther back than that. Finally, the fruits of their labor have surfaced with the Discover New Games sidebar, which Inside Facebook has a sneak peek of. The new sidebar module is currently in beta testing, but what it does is show you when your friends are playing a game that you've yet to install. This is essentially what we've awaited for months.

For example, say you're friends with a whole lot of CityVille players and you have yet to try it out (fat chance). A message will appear in your sidebar informing you that a number of your friends are playing CityVille along with images of their faces. Underneath, a link to the game's install page will appear. In other words, you're friends will tell you about that hot new Facebook game without doing anything--in theory.

This is the desired effect of the new sidebar module, but since it's still in beta we won't know how effective it is until it formally releases. While this won't restore the rampant viral growth that games enjoyed last year (which Facebook promptly stomped on), it will bring some of that back in a way that appears to be unobtrusive. A way to find new games that isn't going to piss off half of my friends? Where do I sign up?

[Image Credit: Inside Facebook]

Do you happen to be part of this beta test for the new Games Bar? Do you think this will be effective in bringing new games into the mix?

Konami sees rise in social games as console game revenues dip

Soon enough, you could be entering the Konami Code on Facebook. Providing further confirmation that social games are on the up and up, Konami posted its earnings for the fiscal year ending March 31, 2011, and its social games sales have increased as everything else dipped a bit. Gaming Union reports that the Japanese publisher of mega hits like Contra and Metal Gear Solid said that net revenue was down to $3.19 billion from last year's $3.24 billion, while net income dipped to $12.9 billion from $13.3 billion last year.

However, social games sales picked up steam with $195 million in sales, up from $156.7 million last year, Gamasutra reports. This might explain why the company closed Bomberman creator Hudson Soft in the traditional sense, and plans to reopen it as a social games studio.

"Phenomenal recent growth in [social network services] is spawning more and more new business opportunities," Konami said, according to Gaming Union. "Konami is already seeing signs of success with social games, and certain content has earned rave reviews from users. For this reason, Konami will further concentrate business resources on this field and take full advantage of its expertise and extensive content developed so far to reinforce online distribution via SNS sites and expand its product lineup."

This news is in line with other major publishers like EA, who have Facebook in their cross hairs, scrambling for a sliver of the pie Zynga ran away with years ago. While the company will likely continue to release triple-A games throughout the year, it looks Konami has found a new cash cow in social games (who hasn't?). However, let's just hope this means there are even better, more accessible games on the horizon for Facebook from Konami.

[Image Credit: Neon Wind]

What do you think this news might imply for the industry in general? Do you think the earnings for other major publishers will look similar to Konami's?

Analyst: The last three years was the 'first generation of social games'

It's statements like this that make you hopeful for what the next three years will bring. Speaking to IndustryGamers, Eedar analyst Jesse Divnich concluded a talk with, "If anything, what I am suggesting is that what we've seen over the last 3 years should be classified as the 'first generation' of social games." What Divnich is referring to is the property and time-management sub genre of social games on Facebook and other networks that have arguably hit critical mass since they hit the scene way back in 2008.

According to Divnich, social gamers are getting their fill from new releases in a fraction of the time it took before. This means players are bouncing from one game to the next more quickly, and those games left by the wayside are reaching their peak in monthly and daily players far sooner than ever before. You can blame the sheer volume of high-quality time-management games for this--think about it: What are the top three games on Facebook right now?

Divnich goes on to compare this form of social gaming to the Guitar Hero franchise (how timely) in that innovation is quickly running dry in this sub genre. "New technology breeds innovation and while I am confident that both Facebook and Google are beginning to expand their social offerings, I think it may be safe to say that the current time-based management genre, as we know it today, will have to rapidly evolve beyond the traditional 'sprite clicking' mechanics to sustain consumer interest," Divnich told IndustryGamers.

With technologies like Unreal Engine 3 coming to Flash (and as a result Facebook games) and HTML5 slowly gaining traction, Divnich might be onto something here. The analyst goes on to cite the upcoming Mafia Wars 2 by Zynga as a harbinger of the second generation of social games, but let's not get ahead of ourselves now. Check out the interview in full right here.

[Via VG 24/7]

Do you think this form of social gaming has reached it peak? Where would like to see the industry go next in terms of gameplay, graphics and social features? Sound off in the comments. 1 Comment

Rift maker Trion wants Red Door to be Facebook for hardcore games

If you still think Facebook games haven't made a visible impact on traditional games, then look no further than Trion Worlds. The creator of hit MMO (massively multiplayer online game) Rift announced Red Door, an upcoming game development and distribution platform that looks to do for the traditional games industry what Facebook has done for social games. And, at least on paper, it sounds pretty brilliant.

Trion CEO Dr. Lars Buttler said to Kotaku, "Facebook catalyzed a ton of new experiences and we want to do that for premium AAA games. We want make them more live and more dynamic than the current model of social games where months go by and nothing changes." Red Door, which will be available to third-party game creators in spring 2012, will offer them a server infrastructure with support for billing, customer support and content management, according to Kotaku.

In other words, Trion looks to be the Zynga of the hardcore games industry through Red Door, a platform that sounds a whole lot like Facebook. Combining the HD graphics and complex gameplay capabilities of hardcore game engines with the ability to constantly and continually update games with new content a' la Facebook games, Trion looks to usher in the future of hardcore game creation. According to Kotaku, Red Door could be the end of $60 traditional game sequels like, say, Gears of War 3.

If anything, Trion Worlds is certainly onto something. As companies make millions (and see valuations in the billions) from free-to-play social gaming, traditional game creators have to do something to survive. And just as Unreal Engine 3, a widely-used traditional game creation technology, comes to Flash Facebook, Trion hopes to lure game makers through its big Red Door.

Do you think the future of hardcore gaming looks a lot like how Facebook games are distributed and curated today? Is Trion Worlds onto something visionary? Sound off in the comments. Add Comment

Get your booze on in Malibu Rum's Beach Club on Facebook

If developers can make Facebook games in which you grow and sell a certain controversial plant and not hear "boo," I guess a game revolving around the firewater can slide. Because the sales of Malibu Rum tend to dip ... a lot in the colder months, Pernod Ricard, the company behind Malibu Rum, created a Facebook game to promote the awareness of its brand.

The game, which launched today, is known simply as Beach Club, and frankly, it's a pretty impressive branded Facebook game. (Look, more and more companies are going to be up to this in the future, and the games are only becoming more detailed, elaborate and visually impressive.) The game, which has Malibu Rum branding aplenty, tasks players with running their very own beach island.

Beach Club, developed by Aegis Media Group's Isobar, is said to block underage Facebook users from playing by relying on both the birth dates in their profiles and an age verification immediately after installing the app. They're not exactly airtight methods of keeping the kiddies out, but do more to keep the game in front of 21 to 35-year-olds than other Facebook games surrounding questionable topics.

According to AdAge, Malibu made a conscious effort to keep the game geared toward adults through more than just age verification. The game makes liberal use of more mature-looking artwork than other games aimed at the same crowd. "In our game the drawing of the avatars are more mature, they are clearly adults walking around this beach," Malibu senior brand manager AnnaMarie Battiloro told AdAge.

Oddly enough, the game isn't governed by an energy system or much of anything that limits your play time, unlike most games. While the game is available globally on Facebook, U.S. players earn points that go toward a vacation to Barbados, the rum's birthplace, that Malibu is giving away through Beach Club.

You'll earn these valuable points by keeping the guests of your resort happy through landscaping and adding new attractions to your tropical getaway. The most notable of which is a beach-side bar. Guests will approach the bar, and clicking on it unveils a mini game of sorts in which players have to bartend a series of Malibu Rum-themed drinks. You'll take guests' orders and have to fill them accordingly and quickly by clicking and dragging various ingredients.

And it's all done to the sound of a 30-minute long club soundtrack with some of this past summer's most popular original tracks. Battiloro told AdAge that Malibu doesn't want Beach Club to be "overtly tied to the brand." "We actually are not trying to earn fans from this at all, Battiloro said. "We are trying to earn more brand loyalty, recognition and association."

But when a beach comber drives past our beach resort, leaving the Malibu Rum logo in its wake, we seriously doubt that. But you know what, this is one of the more full-featured, smoothly-animated branded games we've seen in awhile on Facebook. And if this is the direction brands will go when making games on Facebook, I'm not sure I mind that much.

Click here to play Beach Club on Facebook Now >

After hopping into the game, what do you think of Beach Club so far? What do you think of branded games on Facebook? Could they ever reach the quality of original Facebook games? Sound off in the comments. Add Comment