Thứ Ba, 3 tháng 1, 2012

Future Zynga Facebook, mobile games could be more sequels

At least Zynga chief creative officer Brian Reynolds is thinking about it. The design head of the company recently spoke with IndustryGamers and, when whether FarmVille English Countryside has sparked a trend within the company, Reynolds replied, "Well, it's so early in our industry, is it time to have sequels? I don't know. It sounds like something we might do." In fact, Reynolds appears to be a big fan of the sequel--just look at his previous work.

"It's never too late to do a sequel, by the way," Reynolds said to IndustryGamers. "It's not like we need to be quickly running for the sequels because you can do sequels even 10 years after the original game. The first Civilization sequel came out 5 years after the first one and the next one was 5 years after that. And we've only even been a company for 3 years."

And he has a point. Civilization still sells like hotcakes and it's been reiterated upon five times now. Not to mention the mobile releases and other rehashes over the years. Could Zynga employ the same strategy to remain relevant? While the company has already shown that it can successfully launch new properties (ahem, CityVille), the groundwork has already been laid out.

FrontierVille is surrounded on all sides by promised expansions with one recently receiving a mysterious update in its description. Mafia Wars constantly releases new content, and you could consider its new-and-improved mobile app an expansion. So, would it be in Zynga's benefit to succumb to "sequelitis?"

We've yet to see FarmVille's daily active player base stabilize as a result of the new expansion, nor has its monthly players grew dramatically. Granted, it's only been around for a week, but remember CityVille's meteoric climb? If anything is to decide whether more sequels are in the future for Zynga games, it is the numbers.

[Via GamesIndustry.biz]

[Image Credit: VentureBeat]

Would you still be interested in Zynga games if the next few releases were sequels? What is the likelihood that this is the direction the company will head in?

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