Zynga buys 12 companies for fraction of what Disney spent on Playdom

Has Disney been shopping in the wrong places? VentureBeat reports that Zynga spent a total of $123 million in cash and stock for 12 companies over the past year.

That number is about a seventh of what Disney paid--around $763 million--for a single company, Playdom. Not to mention that it's a third of what EA paid for Playfish in 2009: around $400 million.

Of course, Zynga has bought considerably smaller companies, but it's also a sign that Zynga has been far more savvy in its purchases (and its uses for them) than its competitors. The most it paid for a studio was $53 million for Newtoy, the creators of Words with Friends and now Hanging with Friends under the big red dog.

Zynga just filed for IPO last week, valuing the company at nearly $20 billion, which is far more than the two most valuable gaming companies in the world, EA and Activision Blizzard. These small time purchases-turned-big time hit machines is surely a lynch pin in Zynga's strategy--though snagging a few major league execs helps, too. Perhaps the competition should consider going small instead of, say, eying up PopCap for $1 billion.

Farm Cash Goes Global: Zynga Game Cards invade Europe, Turkey

It's not just language that's been a barrier to Zynga's global domination (which as of late it seems to have mastered). International digital farmers need a way to pay, too. This is exactly why the company has announced partnerships with distributors in Europe and Turkey to dole out Zynga Game Cards to the masses, VentureBeat reports.

Euronet Worldwide's epay division will distribute the game cards across 18 European countries. More specifically, European fans looking for an in-game boost can find the cards in 276,000 retail spots and 588,000 kiosks spanning the U.K., France, Spain, Germany, Luxembourg, Belgium, Portugal, Italy, Austria, Switzerland, Sweden, Norway, Denmark, Greece, Poland, Hungary, Czech Republic and Croatia, according to VentureBeat. Those who buy a Zynga Game Card from these locations will also score a free in-game gift.

In Turkey, mobile payment provider Mikro Ödeme will offer the prepaid cards for smaller increments of Turkish Lira. However, players can also pay through their mobile phones through services TurkCell and Turk Telekom. This is far from the first place Zynga has expanded its game cards. Most recently, Zynga Game Cards entered the Middle East and North Africa through Gate2Play, touched India through MOL and into Latin America through Mentez.

The FarmVille creator's quest to be the number one games company in the world takes more than just localization through language support, but allowing international players to pay up, too. According to VentureBeat, Zynga already has 12 games in 50 countries--only 146 countries to go.